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Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


CASE STUDY


A horticultural export company which had contracted farmers in an African country to grow chillies, in an area where they had not been grown before, failed to provide extension advice and agro-chemicals when an insect pest threatened to destroy the crop. The NGO facilitator was obliged to step in to avoid loss both of the crop and of the farmers'confidence. When the chillies were harvested,the company failed to deduct or re-imburse the costs incurred by the facilitator in saving the crop. The facilitator refused to repeat the service the following season, and relationships between the partners became strained.

Analysis:
The export company's neglect of its obligations, first to the smallholders and subsequently to the Facilitator, led to poor relationships and the failure of the partnership.

(Adapted from FAIDA Manual, "Linking Farmers to Markets", Arusha, Tanzania, forthcoming)

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Natural Resources Institute 2003