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> >NAVIGATION > >
  HOME > Market Linkages  
Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


OVERVIEW

Before companies embark on new horticultural ventures with smallholders, operational procedures must be in place which ensure sustainable partnerships between smallholder producers and buyers of their produce. The aims of these procedures are to build trust and a recognition of interdependence between buyers and sellers. This section details the actions needed for establishing sustainable linkages between smallholders and the market, including the role that could be played by an independent intermediary.
Case Studies
 
Sample Documents
 
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Natural Resources Institute
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Natural Resources Institute 2003