A horticultural export company in Tanzania contracted farmers on the fertile, well-watered lower slopes of Mount Kilimanjaro to grow fresh green beans for export. Farmers were already quite familiar with the crop which is widely grown in the area. The company supplied seeds, agro-chemicals on credit and a good extension service. The price offered for high quality beans was attractive. Additional income-earning opportunities for women in sorting and packing the beans were also created. Respected farmers were appointed as agents of the company and received a commission per kg of beans delivered. Many households took up the opportunity and both growers and purchasing company flourished.

Analysis:
The crop was familiar to smallholders, making full use of their skills. It was compatible with other parts of the production system and strengthened women's economic position. The enterprise succeeded and both company and smallholders benefited.